tag:blogger.com,1999:blog-15305235.post-67589142549389577162008-02-28T09:12:00.000-08:002008-02-28T09:12:00.000-08:00The main problem was that Marvin went into the project with unrealistic expectations and they picked a horrible location. <BR/><BR/>Marvin was enamored with Mas's personality when Max brewed at Tucks. However, as good as a brewer as Max is...He never had to deal with being in a brewery that had to make money and worry about an actual bottom line. Tuck's brewery was a lark for the owner of the Cider Mill. And Max was able top dump, blend, and sit on batches of beer until he deemed them suitable. <BR/><BR/>In a real brewpub setting, you have to get the beer in out and consumed for a profit. <BR/><BR/>Marvin paid for the business; the equipment; bought Max a company vehicle and gave him a generous salary. Then they started butting heads...Marvin the businessman and Max the beer perfectionist. <BR/><BR/>When Max got busted for DUI Marvin saw it as his opportunity to cut some losses and things got ugly. <BR/><BR/>Heres some advice from an outsider:<BR/><BR/>Max: Get over it and move on. It was a fantastic learning expereince and thank the berewing gods that you aren't tethered to that sinking ship.<BR/><BR/>Marvin: Change the name. Its disingenious to keep calling it Max's and bad karma....Rename it something that your base...the people of Tigard can relate to... like "Tigard Street Brewery" or something.<BR/><BR/>Realize that the people of Tigard are your base. Beer geeks and hippies will not trek crappy HWY 99and that bizarre little Main street to be regular customers. Tigard is a blue collar type town that wont support $5 Belgian Ales and $8 organic painted hills hamburgers. <BR/><BR/>Put up TV's so people can enjoy sports games. Get the NFL Sunday Ticket; develop a happy hour; get some guest taps like PBR and Coors Lite; Lower your food costs; serve a good greasy burger; a cheap breakfast if you do the NFL ticket;. Put in a video poker machine: People enjoy it and its free money. <BR/><BR/>Belgain Ales and fancy food is great...It a community that will embrace it. Quit jamming the square peg into the round hole.Anonymousnoreply@blogger.com