Portland Beer Blog

Portland Beer Blog
As a marketer of beer for numerous years, I have been trying to get people to discuss aspects of advertising craft beers for years. It seems as though there is this extreme dislike of advertising in general in the craft beer industry. In the old days, I would hear that "we don't need to advertise, we sell all that we produce." Then I would hear.."we are all friends in this community, there is plenty of business for everyone. We don't need to grow our market from our competitors." Then things got rough. Many small breweries went under or were bought out. Then all of sudden.. brewery people are calling Widmer names because they have grown so much with the help of A/B. You still have Jack Joyce from Rogue saying he doesn't advertise even though he spends thousands of dollars on a newspaper of his own and merchandising like there is no tomorrow. Yeah, right! I get sick of the spin sometimes.